Puppy Bins: BBDO SF

Wednesday, April 18th, 2012

To get the word out about puppy mills, we customized a city newspaper bin with a digital screen and sound effects so it appeared to be a bin full of puppies; when opened, one found information on the horrors of puppy mill breeding. We recorded the reactions of unsuspecting passersby, and then posted that footage on the internet to increase exposure for the campaign.