SAN FRANCISCO (September 17, 2026)—The San Francisco SPCA announced today that it will once again fill the city with holiday cheer as it launches its 2026 holiday season celebrations. The centerpiece of the festivities, the iconic SF SPCA Holiday Windows at Macy’s Union Square, returns for its 40th year, bringing adorable, adoptable puppies and kittens to the heart of San Francisco from November 20 through December 31, 2026.
The live display transforms the busiest shopping season into an opportunity to save a life and welcome a new family member. The Holiday Windows will be open from November 20 to December 31, Wednesday through Sunday, from noon to 5 p.m. During these hours, the SF SPCA will staff an adoption information station on Macy’s main floor to help visitors take the next step toward adoption. Macy’s will be closed on November 26 and December 25.
To increase adoptions during the holiday season and help 600 animals find their forever homes, the SF SPCA will have Name Your Price adoptions for all animals over 5 months old throughout the entire holiday period. Those interested in adopting can also visit the SF SPCA’s Adoption Center in the Mission District, where hundreds more animals are waiting to find their forever families.
“The SF SPCA and Macy’s Holiday Windows have been bringing joy to San Francisco for nearly four decades, and each year we see the incredible impact of this tradition,” said Dr. Jennifer Scarlett, CEO of the SF SPCA. “By offering Name Your Price adoptions, we’re removing barriers and making it possible for more families to experience the unconditional love of a pet this holiday season. Every adoption creates space for us to save another life.”
For those who can’t visit in person, the magic continues online with Holiday Live Cams streaming daily on the SF SPCA website, sfspca.org/holiday, from 9 a.m. to 5 p.m., November 20 through December 31. Additional activations and events will be announced at a later date.
The SF SPCA is grateful for the generous support of Holiday Windows corporate sponsors, including Fetch Pet Insurance, San Francisco Foundation, Petfinder, and RBC Wealth Management.
About the San Francisco SPCA
The San Francisco SPCA is an independent, community-supported, nonprofit animal welfare organization dedicated to saving, protecting, and providing immediate care for cats and dogs who are homeless, ill, or in need of an advocate. The SF SPCA also works long-term to educate the community, reduce the number of unwanted kittens and puppies through spaying and neutering, and improve the quality of life for animals and their human companions. The organization does not receive government funding. For more information, visit sfspca.org.