The iconic tradition will continue to bring holiday magic while prioritizing health and safety

Meet Tiptoe, Macy’s loveable reindeer, this year’s holiday window theme

San Francisco, CA – November 12, 2021 – The San Francisco SPCA and Macy’s Union Square are excited to announce that its annual Holiday Windows will return for the 35th year and be available for viewing from Nov. 23 through Jan. 2, 2022. The San Francisco holiday tradition will continue to delight shoppers and passersby. To celebrate the Holiday Windows and partnership, Macy’s has donated $5,000 to the SF SPCA to support their year-round lifesaving work helping animals who are ill, injured, homeless, or in need of an advocate.

“We are thrilled to be celebrating the 35th anniversary of Holiday Windows,” said Dr. Jennifer Scarlett, SF SPCA President. “This event truly embodies the holiday spirit and has helped more than 10,000 animals find loving homes. We are so grateful for Macy’s continued partnership and their $5,000 donation, which will help save lives year-round.”

The SF SPCA has created brand new videos of adorable rescue animals and SF SPCA shelter alumni, fresh for the 2021 holiday season. The videos will play in the Macy’s Holiday Windows on the corner of Stockton and O’Farrell Streets, as well as on the first floor of Macy’s Union Square. In addition, the SF SPCA will livestream videos of shelter animals at Santa himself will make special appearances on the livestreams! The digital Holiday Windows experience promises to help viewers safely get into the spirit of the holidays.

The theme for this year’s Holiday Windows is “Tiptoe,” a lovable reindeer who is afraid to fly. With a little encouragement from her friends, Polar Bear and Penguin, and a dash of holiday magic, Tiptoe takes to the skies. The Tiptoe theme, on display in the Macy’s windows, will complement the adorable SF SPCA rescue animal videos.

“This beloved holiday tradition has brought generations of San Franciscans joy, and thousands of animals homes, for more than three decades,” said John Sparks, Store Manager at Macy’s Union Square. “Macy’s is proud of our continued partnership with the San Francisco SPCA and, while the holidays continue to look a little different this year, Macy’s Union Square is excited to share the magic of the season with our shoppers through our Holiday Windows.”

Keep an eye out while shopping this year, because the SF SPCA’s Animal Assisted Therapy team will be bringing their specially trained therapy animals to Macy’s! Shoppers will be able to interact with the animals, whose surprise visits are meant to bring a little extra holiday cheer to Macy’s.

On floors 1-7 inside Macy’s Union Square, shoppers can take selfies at four “Instagrammable moment” stations featuring giant cutouts of cats and dogs. Shoppers can learn about the animals’ stories and snap a photo to share with friends.

Looking for a new best friend this holiday season? Adoption will continue by appointment at the SF SPCA’s Mission Campus Adoption Center. To view adoptable animals, visit

Holiday Windows would not be possible without our sponsor, Nestle Purina PetCare Company, and the SF SPCA holiday live cam sponsors, Morrison and Foerster, Fiduciary Trust International (FTI), and BasePaws. To learn more about Holiday Windows and donate to support the SF SPCA’s lifesaving programs, visit


# # #


About the San Francisco SPCA

The San Francisco SPCA is an independent, community-supported, nonprofit animal welfare organization dedicated to saving, protecting and providing immediate care for cats and dogs who are homeless, ill or in need of an advocate. The SF SPCA also works long-term to educate the community, reduce the number of unwanted kittens and puppies through spaying and neutering, and improve the quality of life for animals and their human companions. The organization does not receive government funding.

For more information, visit


About Macy’s

For more than 160 years, Macy’s, the largest retail brand of Macy’s, Inc., has served generations at every stage of their lives. Through a digitally led shopping experience powered by, our award-winning mobile app and a nationwide portfolio of stores, Macy’s customers come to us for fashion, value and high-quality products. We are proud of our heritage and the unique role we play in American culture and tradition. We celebrate occasions big and small and have created decades of memorable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. With the collective support of our customers and colleagues, Macy’s helps make a difference in every market we serve, supporting local and national charities through funding and volunteer service. With fashion, value and celebration as our guide, Macy’s makes life shine brighter for our customers, colleagues and communities.


About Nestle Purina PetCare Company

Many thanks to our longtime supporter, Nestle Purina PetCare Company. Purina believes pets and people are better together, which is why they support events like Holiday Windows. Purina supports the SF SPCA’s mission to put pets and the people who love them together every day. Purina generously donates all of the food and litter for the SF SPCA shelter animals who are waiting for loving people like you to take them home. Meow, woof, thank you Purina!