January  29,  2015


On March 1, 2014, the San Francisco SPCA and Pets Unlimited merged, creating a centralized animal care nonprofit. By joining together, our like-minded organizations can better support our community, clients, and the animals that we serve.

The animals are the biggest beneficiaries of this merger. By leveraging the SF SPCA’s established website, promotions and marketing programs, we have already significantly increased adoptions at the Pacific Heights campus. Efficiencies from the combined organization will mean more money can go directly to programs and we plan to significantly increase the amount of charity veterinary care available at both hospitals. The combined result should save at least 1,000 additional lives each year.

Our clients and community will also greatly benefit from of the newly combined organization. We now have two wonderful adoption centers and two world-class veterinary hospitals, one each in the Mission and in Pacific Heights. There are incredible volunteer opportunities at both campuses. And we still have a range of nationally-recognized programs at our Mission Campus, including dog training, animal assisted therapy, youth programs, and community engagement.


Animal Instincts uses faux animal condoms to promote spay/neuter. The condom packages contain leaflets highlighting the importance of having your pet fixed. Users who try to browse the Animal Instincts website soon find the message, “There’s only one real fix. Spay or neuter your pet.” Check it out for yourself at petcondom.org.

Our brand campaign, displayed throughout the city, highlights our services and long history as part of the San Francisco community.

Every spring, when the weather becomes warm and many cats spend more time outside, shelters across the country are suddenly faced with an influx of kittens. We call this “kitten season.”

This 60-second commercial has a catchy singalong jingle, but a sad message. That puppy you buy online is probably from a puppy mill. Don’t be fooled by slick websites – if you don’t visit the breeder, you can’t know for sure.

BBDO San Francisco developed a micro-website at BlueSpringValleyDogs.com masquerading as a friendly breeder’s site, which ultimately reveals itself to show the harsh realities of puppy mills.

To get the word out about puppy mills, we customized a city newspaper bin with a digital screen and sound effects so it appeared to be a bin full of puppies; when opened, one found information on the horrors of puppy mill breeding. We recorded the reactions of unsuspecting passersby, and then posted that footage on the internet to increase exposure for the campaign.

“Sorry People” promotes our veterinary hospital as so state-of-the-art that humans would want to makes appointments for themselves.

Certified Pre-Owned Pets highlights the adoptability of shelter animals as an alternative to buying a pet. This campaign focuses on the benefits of adopting an animal from the shelter, like a free veterinary check and up-to-date vaccinations.

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