San Francisco SPCA and Macy’s Partner for 32nd Annual Holiday Windows

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More than 9,000 animals have found homes through the holiday adoption event!

SAN FRANCISCO, CA – (October 24, 2018) – Celebrate the season by joining the San Francisco SPCA and Macy’s for the 32nd unveiling of the iconic Holiday Windows at Union Square on Friday, November 16, at 5pm. The window displays, which have become one of the most beloved symbols of the holiday spirit in San Francisco, will once again feature adorable, adoptable cats and dogs who need loving homes.

This year’s windows, titled “The Wonder of Giving,” celebrate the bonds and traditions between family and friends. Generations of visitors will delight once again, seeing the cuddly and adoptable animals ready to share the holiday in a new home.

In 2017, over 200 animals found homes during Holiday Windows and more than $100,000 was raised to provide year-round support for the SF SPCA’s lifesaving programs. Over the last 31 years, Holiday Windows has made it possible for more than 9,000 animals to find loving, permanent homes.

Each detail of the Macy’s Holiday Windows is designed for the comfort of the animals, in partnership with the SF SPCA, ensuring that every need is considered. The 2018 Macy’s  Holiday Windows feature whimsical and dreamlike visuals, utilizing motion, light and music to bring Santa and his helpers to life. Holiday nostalgia will envelop each passersby as they walk around and glimpse Santa and his polar bear and mouse helpers as they make their final preparations to decorate Macy’s for Christmas. Then the real magic of togetherness is celebrated with every pet that finds a new loving home.

“Combining the magic of holiday giving and finding these animals new homes, along with the importance of being with those we love throughout the season, makes these windows one of our favorite projects all year,” said Macy’s Visual Manager, Rise Hixson. “Guests from all over the Bay Area and the United States love watching the adorable animals in these windows.  Spreading that cheer and finding these animals loving homes at this time of year is magical.”

“Thanks to our Holiday Windows partnership with Macy’s, thousands of animals have been adopted and our programs are always top of mind as shoppers walk downtown,” explained Dr. Jennifer Scarlett, SF SPCA President. “Every holiday season the San Francisco community comes together to help our animals find new homes. This is our biggest event of the year, and the tradition truly brings out the magic of the holiday spirit.”

In addition to the iconic Holiday Windows, Macy’s at Union Square will also host a Make Good Cents round up campaign, inviting shoppers to round up their purchases to the nearest dollar for donation to the SF SPCA. For example, if a customer has a total of $13.80 they can choose to round up to $14 and the 20 cents will be donated to SF SPCA. The round up campaign will run from November 16 until November 25.

This year, the magic will expand beyond the windows with a special space on the 7th floor where visitors will be able to see more adoptable animals and even schedule time in the SF SPCA’s wildly popular Cuddle Experience. A $10 donation gets your 10 minutes of snuggles! Cuddle sessions will be available November 17 – November 25, from 11am – 1pm and 5pm – 7pm, plus a special session the night of the unveiling, November 16, from 5pm – 7pm.

On Thursday, November 29, visitors are invited to come and get their pet’s photo taken with Santa at the special Santa Paws event. Champagne and treats will be provided. Tickets will be available in early November at

Holiday Windows relies on volunteer support. The short two-hour shifts involve greeting the public, collecting donations, and directing people to the SF SPCA adoption center inside Macy’s. No prior training is required, and groups are welcome to volunteer together. Volunteer registration will open in early November at

Macy’s Union Square Holiday Windows Fun Facts

  • Macy’s was the first department store to feature Christmas window displays and has been enchanting generations of spectators since the early 1870’s.
  • R.H. Macy began the tradition of animated windows in 1899 at Macy’s original 14th Street location in New York.
  • Each Christmas window display is a project nearly a year in the making as plans for the next year’s windows begin in January, almost immediately after the windows are taken down.
  • During peak hours in the holiday season, thousands of people will pass by the windows.
  • In 2010 the windows at Macy’s Union Square were noted as one of the “10 Great Places to Press Your Against the Glass.”
  • Nearly 10,000 dogs and cats have found new homes through Holiday Windows.
  • Six out of seven windows are pet containments built solely for the animal’s comfort, featuring temperature control and quick access for SF SPCA personnel. The seventh window features animation with light displays and technology.
  • It takes a dedicated team of more than 250 of Santa’s helpers to bring the windows to life including Macy’s display artists, graphic artists, sculptural artists, animators, carpenters, electricians and music and sound experts.
  • Installation of the Holiday Windows at Macy’s Union Square takes ten days and nights.
  • The windows will run through January 1, 2019.

Holiday Windows would not be possible without our sponsors, Nestle Purina PetCare Company, Simparica, and Zoetis!

To learn more, visit


About the San Francisco SPCA

The San Francisco SPCA is an independent, community-supported, non-profit animal welfare organization dedicated to saving, protecting and providing immediate care for cats and dogs who are homeless, ill or in need of an advocate. The SF SPCA also works long-term to educate the community, reduce the number of unwanted kittens and puppies through spaying and neutering, and improve the quality of life for animals and their human companions. The organization does not receive government funding and is not affiliated with any national organization.

For more information, call the SF SPCA at (415) 554-3000 or visit

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at

Purina PetCare Company

Many thanks to our longtime supporter, Nestle Purina PetCare Company. Purina believes pets and people are better together, which is why they support events like Holiday Windows. Purina supports the SF SPCA’s mission to put pets and the people who love them together every day. Purina generously donates all of the food and litter for the 5,000+ animals at the SF SPCA waiting for loving people like you to take them home.  Meow, woof, thank you Purina!

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