San Francisco SPCA Teams Up with Univision San Francisco for Spay/Neuter Campaign

Monday, January 23, 2012

Starting late January, the San Francisco SPCA will be partnering with Univision San Francisco on a five-week campaign to increase awareness about the importance of spaying and neutering. The campaign, which will feature Univision San Francisco personalities, is aimed at encouraging people to take advantage of free spay and neuter services at the SF SPCA during the month of February. The multi-level campaign includes testimonials by popular TV and radio personalities, billboards, TV specials, radio remotes, and a photo contest.

“We are dedicated to serving all communities within San Francisco, and appreciate Univision’s enthusiasm for helping us promote this special cause to the rapid growing Spanish-speaking community,” says SF SPCA co-president Dr. Jennifer Scarlett.

Kira Vilanova, the EMMY Award-winning host of KDTV Univision 14’s local morning show, “Al Despertar,” will be featured in the TV commercial spot, sharing how she treated her pet and encouraging others to do so.

“My goal is to help spread the word about the importance of getting pets fixed. I had my dog spayed and I want to encourage my viewers to do the same,” says Vilanova.

Univision San Francisco radio personality Glorybella, the Sunday midday host on Recuerdo 100.3 FM, will do a radio spot, also focusing on spay and neuter services.

“By helping increase awareness of SF SPCA’s spay and neuter services, we can help reduce the number of puppies and kittens without a home,” says Glorybella.

Prominently displayed billboards throughout the city will feature Univision San Francisco personalities urging residents to get their pets fixed.

The campaign will include a locally produced TV special, ”Encuentro,” devoted to pet care and adoption. The 30-minute program will feature an overview of the SF SPCA, a summary of the youth programs offered, dog training methods, and the importance of getting pets spayed or neutered. The program will air on Saturday, February 4th at 7am on KDTV Univision 14, and on Sunday, February 5th at 7:30am on KFSF TeleFutura 66.

The campaign also includes a two-hour radio remote and a four-hour live broadcast from the SF SPCA, in partnership with Recuerdo 100.3 FM. The first radio remote will be on Saturday, January 28th, from 3pm to 5pm. Listeners will be invited to tour the Adoption Center and Veterinary Hospital at the Leanne B. Roberts Animal Care Center, and make appointments for free spay or neuter services. The 4-hour live broadcast from the SF SPCA will be a Valentine's Day special on Saturday, February 11th, "Adopt a Buddy," from 10am to 2pm.

Recuerdo 100.3 FM will also host an on-line Valentine’s Day photo contest starting Monday, January 30th, where listeners will be encouraged to upload photos of their pets in Valentine’s Day themed costumes to the Recuerdo website at

Click here for information about making a spay/neuter appointment.

For more information about the Univision San Francisco and the SF SPCA campaign to increase spay and neuter awareness, please contact Jen Lu at

About Univision San Francisco

KDTV Univision 14 and KFSF TeleFutura 66 are owned and operated stations of Univision Communications, Inc. and are the top-rated Spanish-language TV stations in the Bay Area. KDTV’s locally produced “Noticias 14” news is distinguished as the #1 newscast at 6p and 11p among all Bay Area Adults 18-49, regardless of language.

Source: December 11 Nielsen Station Index (NSI) A18-49, San Francisco DMA

Univision’s Recuedro 100.3 FM is consistently among the Bay Area’s Top rated Spanish-language radio stations, airing both contemporary and classic Latin music hits.

For more information about Univision San Francisco, contact Melanie Wellbeloved, (415) 538-8073 or

For more information about Univision Radio San Francisco, please contact Eduardo Torres, at (415) 733-5739 or