Zynga Partners with San Francisco SPCA to Raise Awareness for Helping Homeless Animals

Monday, June 1, 2009

Zynga (www.zynga.com), the largest developer of social games, and The San Francisco SPCA today announced their recent successful partnership, which has resulted in more than $20,000 in donations for the animal welfare agency. Through virtual transactions of real-world in-game currency in Zynga's highly popular virtual world game, YoVille, players can adopt special SF/SPCA shelter cats and dogs from the in-game shelter through virtual transactions paid with real-word money.

YoVille is a free-to-play online virtual world game that is located on Facebook and MySpace. Users create custom characters and apartments, and can invite their real-world friends to play and interact with them in the YoVille universe. Through the newly added Pet Shelter, players are able to adopt a bulldog wearing an SF/SPCA vest with YoCash, YoVille's real-world in-game currency. The sale of each bulldog donates $2 to The SF/SPCA. Players receive an in-game philanthropy badge for adopting their SF/SPCA companion animals and are able to take them to their YoVille home to care for them and play with them. In addition to the bulldog, players are now also able to adopt a special SF/SPCA cat.

"Zynga build games for social networks, and one focus for social networks is altruism and philanthropy," said Mark Pincus, CEO, Zynga. "We had been looking for ways to help users of Facebook and MySpace give back to society while interacting with their favorite social network game. In YoVille and The SF/SPCA , we found the perfect match."

"We are thrilled to partner with Zynga," said SF/SPCA President, Jan McHugh-Smith. "By reaching out to the virtual world, Zynga helps raise awareness about adopting shelter animals and, at the same time, supports the local community by selecting the San Francisco SPCA as the designated non-proft receiving this generous support."