The San Francisco SPCA and G2 Team Up to Launch Two Advertising Campaigns to Promote Pet Awareness and Adoption

Thursday, September 13, 2012

The San Francisco SPCA and G2 have partnered to create two new advertising campaigns. The “Sorry People ... It’s Just for Pets” campaign encourages pet guardians to visit the state-of-the-art SF SPCA Veterinary Hospital, while “The Kittens Have Arrived!” raises awareness about the flood of homeless kittens that the Adoption Center handles during the peak summer months.

“We’re very grateful to G2 for providing this work pro bono,” said Dr. Jennifer Scarlett, co-president, SF SPCA. “These clever campaigns are sure to turn heads in San Francisco and raise awareness about adoption and veterinary services at the SF SPCA, which will help us assist homeless animals throughout the city.”

“As animal lovers, we are very excited to work with the San Francisco SPCA and help support the important work they do in our community,” said Lotus Child, Executive Creative Director for the San Francisco office of G2. “We saw both of these initiatives as opportunities to take a very different approach from the typical ads featuring sad animals that tug at our heartstrings. Animals bring us joy, and we believe helping them should too. We want to remind people of that and get them excited about being part of the solution.”

Both campaigns could be seen throughout the summer on San Francisco MUNI buses, bus shelters, and online. View the creative at