San Francisco, Calif., Jul 11 2011: At the recent MTV Movie Awards Style Lounge, P.L.A.Y. (Pet Lifestyle And You) presented celebrities with their award-winning line of pet beds and in return asked for help raising money for animals in need. Over 100 stars from today’s biggest TV shows (including Glee, True Blood, and The Office) and movies (Twilight, I Am Number Four and The Proposal) autographed one of two beds from P.L.A.Y.’s Artist Collection. The sassy Heels and Boots bed features signatures from 27 Dresses star, Malin Akerman and Whitney Port from The City; while the classic Footprints bed boasts autographs from America’s Best Dance Crew and Extra host, Mario Lopez, along with Jackass, Steve O.
Founded and based in San Francisco, P.L.A.Y. is proud that their hometown is considered one of the safest in the nation for homeless dogs and cats - and they want to help keep it that way. That’s why they are auctioning off both beds and donating 100 percent of the proceeds to the SF SPCA. “When we got the opportunity to mingle with celebs AND help animals in need, we couldn’t resist,” says P.L.A.Y. founder Will Chen.
To view both auctions, bidders can visit www.PetPLAY.com, eBay or www.sfspca.org/auction from July 13th through July 23rd. The highest bidder will walk away with a one- of-a-kind pet bed that will surely have their pup dreaming of Hollywoof!
About P.L.A.Y. P.L.A.Y. (Pet Lifestyle And You) is a young San Francisco-based company with a dream to redefine the pet bed experience. Unable to find the perfect bed for his picky pug Momo, founder Will Chen set on a mission to create beds that are not only comfy for pets, but also stylish for their owners AND better for our planet. Partnering with dog-lover and local artist, David Collins, Will created exclusive, eco-friendly pet beds and designed the Artist and Original Collections for 2011. To view P.L.A.Y.’s complete line of products, visit www.PetPLAY.com.