The San Francisco SPCA and G2 Team Up to Launch Two Advertising Campaigns to Promote Pet Awareness and Adoption

SAN FRANCISCO, CALIF., Sep 13 2012: The San Francisco SPCA and G2 have partnered to create two new advertising campaigns. The “Sorry People ... It’s Just for Pets” campaign encourages pet guardians to visit the state-of-the-art SF SPCA Veterinary Hospital, while “The Kittens Have Arrived!” raises awareness about the flood of homeless kittens that the Adoption Center handles during the peak summer months.

“We’re very grateful to G2 for providing this work pro bono,” said Dr. Jennifer Scarlett, co-president, SF SPCA. “These clever campaigns are sure to turn heads in San Francisco and raise awareness about adoption and veterinary services at the SF SPCA, which will help us assist homeless animals throughout the city.”

“As animal lovers, we are very excited to work with the San Francisco SPCA and help support the important work they do in our community,” said Lotus Child, Executive Creative Director for the San Francisco office of G2. “We saw both of these initiatives as opportunities to take a very different approach from the typical ads featuring sad animals that tug at our heartstrings. Animals bring us joy, and we believe helping them should too. We want to remind people of that and get them excited about being part of the solution.”

Both campaigns could be seen throughout the summer on San Francisco MUNI buses, bus shelters, and online. View the creative at

About the San Francisco SPCA

The San Francisco SPCA is a community-supported, non-profit animal welfare organization dedicated to saving, protecting and providing immediate care for cats and dogs who are homeless, ill or in need of an advocate. The SF SPCA also works long-term to educate the community, reduce the number of unwanted kittens and puppies through spaying and neutering, and improve the quality of life for animals and their human companions.

Support the San Francisco SPCA by adopting, donating, volunteering and becoming a client of the state-of-the-art SF SPCA Veterinary Hospital at the Leanne B. Roberts Animal Care Center. SF SPCA has San Francisco volunteer opportunities to care for shelter dogs and cats, conduct adoption counseling, assist clients and veterinary staff at the Leanne B. Roberts Animal Care Center, provide foster care, help with the Community Cats Program, and enrich the lives of people in the community through animal-assisted therapy.

For more information about San Francisco pet adoption, call the San Francisco SPCA at (415) 522-3500 or visit

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